Benchmark Abrasives in motion
Client work · Benchmark Abrasives
Working with Ryan and Sara's team feels like having a director-level ad team in-house. They've optimized our Google and Bing campaigns across 12 countries. 4+ years and counting.
Paid media, creative & AI search · San Diego
A different kind
of momentum.
Paid advertising and creative built around your business, whether you need online sales, qualified calls or support for your agency. Based in San Diego, working across Google, Meta, TikTok, ChatGPT ads and AI search.
Work directly with the people running your campaigns. No long-term contract.
EcommerceLocal servicesB2BAgency partners
Selected clients · past & present
In good company.
Paid advertising and creative.
A selection of brands we've worked with.
Results you can check.
Online sales and local leads, each measured against the client’s own starting point. Follow each story for its reporting period, scope and evidence.
- +77.5%Combined Meta-attributed revenue, Jan–Aug 2024 vs 2026. Spend rose 42.4%; ROAS grew from 4.20× to 5.24×.Benchmark Abrasives + Scrubnutz
- 70 to 434Leads a month for a Norfolk roofer, with cost per lead down 61%WT Anderson Roofing & Siding
- 50 to 300+Leads a month for a Santee e-bike store, on about the same ad budgetPedego E-Bikes, Santee
Recommended by ChatGPT and Google’s AI answers, too. See the screenshots
Your business.
Your next move.
More online sales, more qualified calls or a paid media partner for your agency. Start with the work that matters to you.
01 / Ecommerce brandsGrow the store.
Turn nearby searches
Your paid media team.
Grow the store.
Keep the economics in view.
Paid ads, creative testing and measurement for online brands.
Explore ecommerce marketing ↗02 / Local businessesTurn nearby searches
into calls and bookings.
Google Ads, local search and a clearer path from click to contact.
Explore local marketing ↗03 / Agency partnersYour paid media team.
Behind your brand.
Hands-on campaign management and strategy alongside your team.
Explore agency partnerships ↗How the partnership works
The people you meet.
The people doing the work.
Work directly with Ryan, Sara and the specialists running your campaigns. Low team turnover keeps your business context close to the work.
Month to month. No long-term contract.
- Testing with a reason
- Your customers, economics and campaign data shape a testing plan with clear success measures.
- Continuity you can count on
- The same people explain what changed and help decide where the next month’s effort should go.
What a thoughtful start looks like
A typical starting sequence, adapted to your scope and access. Timing and deliverables are agreed before work begins.
- Understand and checkReview goals, customer economics, account history, tracking and the creative already running.
- Agree on the planChoose priorities, owners, reporting needs and a testing backlog with clear success measures.
- Launch, learn and decideRun agreed work, review the evidence together and choose what the next round should change.
Creative with some pull.
Creator-led stories. Product photography. Motion that makes you look twice.
Different formats, built around the idea.
Client creative and showcase work from our team.
4 featured examples shown
A closer kind of product story
Creative showcase
Color that catches the eye
Creative showcase
The right kind of spotlight
Creative showcase
Creative made by our team, from client campaigns to showcase work.
Performance advertising
Paid media is our core. We plan, launch and manage campaigns across social, search and video, with creative testing and budget decisions connected to your business goals.
- Paid social and paid search
- Audience strategy and creative testing
- Campaign pacing and optimization
- Landing-page and funnel optimization
Creative that moves people
An idea is a starting point. We develop hooks, concepts and variations, then use campaign learnings to make the next round more useful.
- UGC and creator-led concepts
- Video, motion and static ad creative
- Creative strategy and iteration
- Human-made and AI-assisted production
Strategic consulting
A second set of experienced eyes on your accounts, your funnel and your next move. Practical recommendations, with the context your team needs to act.
- Paid-media account reviews
- Channel and testing strategy
- Creative and funnel recommendations
- Hands-on support for your team
White-label partnerships
Your brand. Our execution. We work behind the scenes for agencies that need paid-media expertise, extra capacity or help winning the next pitch.
- Campaign management under your brand
- Client communication and reporting
- RFP and pitch-deck support
- Flexible collaboration with your team
AI + workflow optimization
Less repetitive work. More time for useful decisions. We connect AI tools to the day-to-day work of running and improving campaigns.
- Creative analysis and insights
- Reporting and workflow automation
- Forecasting and scenario planning
- AI consulting and implementation
SEO, AEO & AI discovery
Make your expertise easier for people and search systems to understand. Build useful content and a stronger technical foundation for traditional and AI-assisted discovery.
- Search and content foundations
- Clear answers to buyer questions
- Structured content and entity consistency
- AI-search visibility review
Built for the channels that matter.
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- Microsoft Advertising (Bing)
- OpenAI · ChatGPT Ads
- LinkedIn Ads
Platforms we work with. Logos identify the platforms, not a sponsorship or endorsement.
What our clients say.
Long relationships. Measurable progress.
- 5+ years
- Most client relationships have lasted at least this long. Some began before Hyperdrive Lab was founded in 2024.
- 3.7×
- Average client ROAS across a five-account paid media sample.
- Senior team
- Direct access to the people responsible for your strategy and campaigns.
ROAS sample: August 2025–August 2026. Arithmetic mean of five client-level ROAS values (each client’s ad-attributed revenue ÷ ad spend); each client counts equally. Combined revenue ÷ combined spend was 3.31×. Results vary by account and measurement method.
Ryan and his team cut our CAC by 41% in the first quarter. Their understanding of B2B funnel dynamics on LinkedIn and Google is unmatched. We've been working together for 5+ years now.
Sara's team turned our Meta campaigns from break-even to 4.2x ROAS. They don't just run ads; they understand our customer psychology and iterate daily. Best decision we made.
Hyperdrive Lab scaled us from 5k to 80k daily active users in 8 months. Their expertise in TikTok and YouTube acquisition for Gen Z is second to none.
We partnered with Hyperdrive Lab for white-label support on a major subscription client pitch. Their RFP response and deck work landed us a $40k/month retainer. Now we lean on them for all paid media.
These aren't junior media buyers. Every person on the Hyperdrive team is director-level or higher. They keep their tools sharp by staying hands-on. It shows in the results.
A clear direction.
Then acceleration.
Learn the business. Test the possibilities.
Build on what works.
- 01
Learn
Understand your business, your customers and the opportunity.
- 02
Test
Explore audiences, offers and creative to find the strongest signals.
- 03
Accelerate
Put the evidence to work. Refine the creative and focus the investment.
- 04
Scale
Expand what works, with acquisition costs and business goals in view.
A useful place to start
Three observations.
One fresh ad angle.
Share your ads and landing page. We’ll send a short, personalized video with three prioritized opportunities and one alternative ad angle worth testing.
Get a free ad review
No ad-account access needed.
No meeting required to request it.
About Hyperdrive Lab
Established 2024
Different minds.
Shared momentum.
Founded in 2024.
Built on experience that started long before it.
Ryan, Sara and the team bring paid media, creative, search and AI expertise to online brands, local businesses and agency partners. You work directly with the people responsible for your campaigns.
The people behind the momentum.
Specialists who stay close to the work.
Co-Founder
LinkedIn
Ryan Sigler
Paid media · Growth strategy · Agency partnerships
Co-Founder
LinkedIn
Sara Stuart
Paid media · Brand strategy · Creative testing
Search & AI
LinkedIn
Corey Rose
Paid search · SEO & AEO · AI content systems
Verticals we've mastered
Experience beyond
one industry.
Products, services and longer buying journeys. We build the plan around how your customers choose.
Explore our industry experience
- Ecommerce
- DTC brands, marketplaces and products people come back for.
- Local services
- Roofing, real estate, law firms and service businesses.
- SaaS & B2B
- Lead generation, free trials and considered buying decisions.
- Museums & art centers
- Exhibition discovery, ticket sales and membership growth.
- Subscriptions
- Acquisition built around the value of a longer relationship.
- Travel
- Booking platforms, cruises and multi-market campaigns.
- Mobile apps
- iOS and Android acquisition, activation and retention.
- Finance
- Campaign strategy shaped around your offer and review requirements.
- Health & wellness
- Wellness brands, fitness and health-focused businesses.
Get discovered.
Reach new customers.
Work smarter.
SEO & AI search visibility
Get discovered.
Help customers find and understand your business across search engines and AI answers.
Explore SEO & AEOChatGPT advertising
Reach new customers.
Explore a new paid advertising channel with a focused strategy and measurable testing.
Explore ChatGPT AdsAI consulting & automation
Work smarter.
Put practical AI tools to work in your reporting, creative and everyday operations.
Explore AI consultingPaid advertising, organic search visibility and internal AI workflows solve different problems. We’ll help you choose where to start.
Mission Control
Centers.
A connected team.
Coast to coast.
Los Angeles
CaliforniaSan Diego
California · Home baseTucson
ArizonaDavenport
IowaNewark
New JerseyNew York
New York
Home base in San Diego. A coast-to-coast team, with direct access to the people doing the work. Marketing for San Diego businesses
A few things
you might be wondering.
Can you manage paid ads or advise our in-house team?
Both. We offer hands-on campaign management and strategic consulting. The right mix depends on your team, channels and growth goals.
Where is Hyperdrive Lab based?
San Diego, California. Our team works coast to coast, and we work with businesses across the US, including local businesses throughout San Diego County. Marketing for San Diego businesses
Which ad platforms do you manage?
Google Ads, including YouTube and Local Services Ads, plus Meta (Facebook and Instagram), TikTok, Microsoft Advertising, LinkedIn and ChatGPT Ads. See every channel
Do you work with other agencies?
Yes. We support agencies with white-label paid media, campaign management, reporting and pitch support under their own brand.
Do I need to sign a long-term contract?
No. We work month to month. We agree on the scope and engagement terms before starting, then stay focused on the work and priorities ahead.
What’s the difference between the free review and the Paid Media Diagnostic?
The free review focuses on the ad examples and public landing page you share. The paid diagnostic is a separately scoped engagement that goes deeper into campaign data, measurement and account decisions. We agree on access, deliverables and fee before beginning.
Can you help us use AI if we don’t know where to start?
Yes. Start with a task that is slow, repetitive or difficult to keep consistent. We can help assess the opportunity, choose appropriate tools and plan a bounded pilot with clear data boundaries and human review.
Is AEO the same thing as advertising in ChatGPT?
No. Answer engine optimization (AEO) focuses on making useful, reliable business information easier to find and understand. ChatGPT Ads are paid placements. Neither paid advertising nor AEO guarantees an organic AI recommendation. How our AEO work gets businesses recommended
What happens on the strategy call?
The 15-minute consultation is a place to discuss your business, the campaigns or challenges in front of you, and whether Hyperdrive is the right fit. Scope and pricing are discussed around your needs.
Your next move
starts with a
conversation.
Tell us what you're working toward.
Let's figure out the way forward.
15-minute strategy consultation · Opens Calendly