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HYPERDRIVE LAB

Roofing marketing

Roofing leads, not just rankings.

We help roofing and exterior contractors show up where homeowners look: Google Maps, Local Services Ads, regular search results and the AI answers from Google and ChatGPT. Then we make sure your website turns that attention into calls and booked inspections.

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Roofing crew installing shingles on a house, with their work truck parked in the driveway

Roofing case study

Norfolk, Virginia · Paid and organic · Two years

WT Anderson Roofing & Siding

A single-location roofing and siding contractor spending heavily on ads, with a cost per lead that capped growth and a website that lost visitors before they called.

70 to 434
Leads a month, organic and paid
$216 to $84
Cost per lead, down 61%
1 to 3
Markets with a Google Business Profile

The work

  • Website rebuilt to turn visits into calls
  • Organic search and Google Business Profile work
  • AEO for Google AI Overviews and ChatGPT
  • Local Services Ads and Google search ads
  • New Google Business Profiles in two new major markets

Results

  • Year one closed at 272 leads a month at $77 each. Year two reached 434 at $84 while opening two new markets.
  • On Google Maps, its average position for “roofers” across Norfolk improved from 6.1 to 2.4 between October 2024 and May 2025. Position 1 is the top spot.
  • At the time of the case study, Google’s AI Overview named it a top recommendation for siding contractors in Norfolk, and ChatGPT listed it among its top picks for a Norfolk roofer.

Measured: Monthly leads across all channels, compared with the 2024 starting point of 70 leads at $216 each. Cost per lead is blended across paid and organic leads, and monthly spend also rose as two new markets opened.

More local results, including a solar and roofing contractor in Florida, are on the local business page. See local case studies

What we do for roofing companies

01

Google Business Profile and Maps

Categories, services, service areas, photos and posts set up to show up in Google Maps, plus new profiles as you open locations in new markets.

02

Local Services Ads and Google Ads

Local Services Ads and search campaigns managed against cost per lead, with call tracking so you can see which calls and leads each channel produced.

03

A website that books inspections

Fast, mobile-first pages with clear calls to action, financing and warranty details where they apply, and forms that are easy to finish on a phone.

04

Service and town pages

Pages for the work you sell, such as repair, replacement, siding and storm damage, and for the towns you serve, written to answer real homeowner questions.

05

AI answers (AEO)

Answer engine optimization: consistent business details, a steady flow of genuine reviews and useful content, which are among the signals Google’s AI Overviews, AI Mode and ChatGPT can draw on when homeowners ask who to hire.

06

Lead tracking and reporting

Calls and forms traced to their source and reported monthly against your starting numbers, so budget goes where the leads come from.

How we work: diagnose, convert, compound

Our local search process, in three steps.

  1. 01

    Find what’s costing you leads

    Where do your leads come from, what does each one cost, and where do homeowners drop off? We agree on your starting numbers before proposing any work.

  2. 02

    Fix the website and profiles first

    Sending more traffic to a site that loses homeowners only raises your cost per lead, so conversion comes before more clicks.

  3. 03

    Grow visibility, market by market

    Google Maps, organic search and AI answers are worked together for each market and reported monthly against your starting numbers.

Why roofers work with us

Leads first
Rankings matter because they produce calls. Reports lead with leads and cost per lead, with positions as supporting detail.
Paid and organic, planned together
Local Services Ads, search ads, Google Maps and SEO share one plan, so you stop paying for clicks you could earn.
Built for AI search
Homeowners can now ask Google and ChatGPT who to hire. We work on how you show up there and check it market by market.
Senior people, month to month
You work directly with the specialists doing the work, with no long-term contract.

Roofing marketing questions, answered.

How do roofing companies get more leads?

For many roofers, Google is where homeowners start: Google Maps, Local Services Ads, search ads and organic results, with AI answers now part of the mix. The biggest gains usually come from fixing conversion first (the website, landing pages and Google Business Profile), then growing visibility market by market.

Are Local Services Ads worth it for roofers?

Often, yes. They appear at the top of Google for many roofing searches, and you pay for leads rather than clicks. They work best alongside a strong Google Business Profile, fast follow-up and search campaigns for the jobs Local Services Ads don’t cover.

How long does roofing SEO take to work?

It depends on your market and where you start. Profile and website fixes can move Google Maps visibility within months, and organic authority keeps building for a year or more. In the Norfolk case study, WT Anderson’s average Google Maps position for “roofers” improved from 6.1 to 2.4 between October 2024 and May 2025.

What is a good cost per lead for a roofing company?

A good cost per lead is one your close rate and job margins can support, so the target differs by market and job type. For reference, WT Anderson’s blended cost per lead fell from $216 to $84 over two years across paid and organic.

Can you get my roofing company into ChatGPT or Google’s AI Overviews?

We can strengthen the signals AI systems use, such as consistent business details, genuine reviews and useful answers on your site, but no one can guarantee an AI recommendation. At the time of the case study, both Google’s AI Overview and ChatGPT surfaced WT Anderson for local roofing and siding searches.

Do you work with roofers in my area?

Yes. Local search is built around your own service area, so the work isn’t tied to where our team is based. The roofing case study on this page is from Norfolk, Virginia, and our wider local work spans Florida, Ohio, Kentucky and California.

Do I need a long-term contract?

No. We work month to month and agree on scope before starting.

Roofing inquiry

Tell us about your roofing business.

A little context is enough to start. No meeting required.

Prefer email?
Ryan@hyperdrivelab.com

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