January–August 2024
- Ad spend
- $322,809
- Meta-attributed revenue
- $1,356,041
- Reported ROAS
- 4.20×
Benchmark Abrasives / Ecommerce case study
A long partnership.
A bigger growth engine.
Across Benchmark Abrasives and its Scrubnutz product line, combined Meta-attributed revenue grew 77.5% over two comparable eight-month periods. ROAS improved as investment increased.
+77.5%Meta-attributed revenue
January–August 2024 vs. 2026
Get a free ad review ↗January–August 2024 vs. 2026
Ryan’s client relationship began in 2017. Benchmark has worked with Hyperdrive Lab since its founding in 2024.
Built for people
who get things done.
Benchmark Abrasives sells industrial abrasives, cutting tools and workshop supplies online. Scrubnutz is its cleaning product line, including industrial wipes and hand cleaner. We treat them as one business, not two unrelated client wins.
What the relationship covers
Paid advertising, creative testing and ongoing campaign optimization. The reporting separates campaign activity, including prospecting, retargeting and product promotions, so the team can review where investment and attributed results are moving.
Why this comparison matters
We compare the same January–August months in each year. Spend increased alongside revenue, so the story is growth with a stronger reported return, not growth on a flat budget.
The investment.
The reported return.
Combined Meta campaign totals for Benchmark Abrasives and Scrubnutz. ROAS is total reported attributed revenue divided by total ad spend, not an average of campaign ROAS values.
January–August 2025
- Ad spend
- $365,496
- Meta-attributed revenue
- $1,895,331
- Reported ROAS
- 5.19×
January–August 2026
- Ad spend
- $459,577
- Meta-attributed revenue
- $2,407,496
- Reported ROAS
- 5.24×
+77.5%Attributed revenue
+42.4%Ad investment
+24.7%Reported ROAS
How these results were measured
Source: client monthly reporting, Benchmark and Scrubnutz tabs, refreshed September 29, 2026. We sum campaign-level Facebook/Meta spend and attributed revenue for January through August in 2024, 2025 and 2026. Total rows, three-month averages, duplicate QA tabs and other ad channels are excluded.
These are platform-attributed results, not total store sales, profit, incremental revenue or a guarantee of future performance. Attribution settings, offers and business conditions affect results. Product promotion orders are not presented as new customers. The two product groups are combined as one business; this does not independently establish deduplicated customers.
From 2025 to 2026, combined attributed revenue increased 27.0%, spend increased 25.7% and ROAS improved about 1.0%. The headline compares 2024 with 2026 and does not imply the same lift every year.
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