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Creator-style video
Vertical videos built to hold attention from the first second: real people, real use, native pacing and captions, made in-house or with creators.
TikTok Ads management
TikTok ads that feel like TikTok.
Ads that look like ads get skipped. We make vertical, creator-style videos, run them through Spark Ads and Smart+ campaigns, and measure what they add to your sales, whether you sell through TikTok Shop or your own store.
15-minute strategy consultation · Opens Calendly
What we do on TikTok
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Spark Ads
Boost your best organic posts, or creators’ posts with their permission, so the ad keeps its likes, comments and profile link.
03
Smart+ and manual campaigns
Smart+, TikTok’s automated campaign option, where it performs, manual control where you need it, and budgets that follow the videos bringing in customers.
04
TikTok Shop
GMV Max, TikTok’s campaign type for TikTok Shop sales, for sellers, with product videos, creator content and LIVE selling planned together.
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Tracking that holds up
The TikTok Pixel and the Events API, which sends events from your server, set up together and checked against your real orders and leads.
06
A steady creative rhythm
TikTok videos wear out quickly, so we plan a regular flow of new concepts and variations, using AI-assisted production where it saves time.
How we run TikTok campaigns
Make it native, test it fast, scale what people watch.
- 01
Study the feed
What your customers watch, what competitors run and which formats already work in your category.
- 02
Make a round of videos
Several distinct concepts, with different hooks, people on camera and formats, each built to stop the scroll.
- 03
Test and read the signals
Watch time, clicks and cost per result show which ideas to keep, fix or drop.
- 04
Scale what works
Winning videos get budget, Spark Ads and new variations, and the next round builds on them.
Why brands run TikTok with us
- Creative is the job
- On TikTok, the video is the biggest lever, so we spend our time making better ones.
- One team for media and creative
- The people reading the results make the next round of videos.
- Measured against your sales
- Platform results sit next to your store and CRM data, so you can see what TikTok actually adds.
- Month to month
- No long-term contract. We agree on scope up front and revisit it as your needs change.
Brands we’ve worked with
Past and present clients include Grindr, Smile Zemi, Mad March Hare, Busbud, Tuff-N-Uff and Fabrics & Fabrics. The scope has varied by brand across paid advertising and creative.
TikTok ads questions, answered.
Do TikTok ads work for ecommerce brands?
They can, especially for products that are easy to show and explain on camera. TikTok is strongest for reaching new customers, so we judge it by new-customer cost and total sales, not only the return TikTok reports.
What are Spark Ads?
Spark Ads are TikTok ads that use an existing organic post, from your account or from a creator’s account with their permission. The ad keeps the post’s engagement and links back to the profile, so it looks and feels native.
What is TikTok Smart+?
Smart+ is TikTok’s automated campaign option. It uses TikTok’s AI to handle targeting, bidding and creative delivery with fewer manual settings. We use it where it performs and keep manual control where you need it.
How do TikTok Shop ads work?
TikTok Shop sellers promote products with GMV Max campaigns, which optimize toward sales in the shop using product videos, creator content and LIVE sessions. We plan the ads, the creative and the creator content together.
How many videos do we need?
More than on most platforms, because TikTok videos wear out quickly. We plan a steady rhythm of new concepts and variations sized to your budget, rather than one big shoot.
Can you make the videos?
Yes. We produce creator-style video in-house and can work with creators you choose, then test the videos in the campaigns we manage.
How do you measure TikTok ads?
With the TikTok Pixel and Events API set up together, plus your own store or CRM data. We report platform results next to new customers and total sales.
TikTok Ads inquiry
Tell us about your TikTok plans.
A little context is enough to start. No meeting required.
Prefer email?
ryan@hyperdrivelab.com