01
Account and tracking setup
Ads Manager setup, the OpenAI pixel and Conversions API, UTM tagging and a check that reported conversions match your own records.
ChatGPT Ads management
Reach people while they’re asking ChatGPT.
ChatGPT now shows ads below its answers. We set up and run ChatGPT Ads campaigns: the account, targeting, ad creative, landing pages and conversion tracking. Then we test them against your other channels, so budget goes where customers actually come from.
15-minute strategy consultation · Opens Calendly
ChatGPT Ads at a glance
What OpenAI has published about its ad program as of September 2026. It is changing quickly, and OpenAI still calls Ads Manager a beta.
- Where ads appear
- Below ChatGPT’s answer, labeled Sponsored and kept visually separate from the answer.
- Who sees them
- Signed-in adults on ChatGPT’s Free and Go plans and logged-out visitors, who only see ads suitable for all audiences, in supported countries. The Plus, Pro, Business, Enterprise and Edu plans are ad-free.
- What ads can’t do
- OpenAI says ads don’t influence ChatGPT’s answers, and advertisers don’t get access to people’s conversations.
- Where you can run
- More than 60 countries as of September 2026, after a US test that began in February 2026.
- How you buy
- Self-serve in OpenAI’s Ads Manager, or through OpenAI’s sales team and agency partners. Bid per thousand impressions or per click, with conversion-optimized bidding available.
- How you measure
- An OpenAI pixel and a Conversions API report conversions, alongside UTM-tagged traffic in your own analytics.
- What’s off limits
- No ads for signed-in users under 18 or in conversations about sensitive topics such as health, mental health and politics. Political ads are prohibited, and financial, health and legal services face extra restrictions.
Sources: OpenAI: Ads in ChatGPT · OpenAI: Create campaigns · OpenAI: 60+ countries · OpenAI: Ad policies
What we do for ChatGPT Ads
02
Targeting by context
Campaigns organized around the questions your customers ask, using context hints (the topics and keywords you give OpenAI) plus location and device settings.
03
Ads written for the moment
Headlines, copy and images that fit the question someone just asked, and landing pages that continue the conversation.
04
Testing against your other channels
Small, measured tests first. We compare cost per lead or sale with Google, Meta and your other channels before recommending more budget.
05
Policy and brand safety
Your category, claims and landing pages checked against OpenAI’s ad policies before launch, so ads don’t stall in review.
06
Organic AI visibility too
Ads and answers are separate systems. Our AEO work helps your business show up in ChatGPT’s answers themselves, and we plan both together.
How we launch ChatGPT Ads
A new channel deserves a careful first test.
- 01
Check the fit
Are your customers asking ChatGPT questions your business answers? We look at your category, OpenAI’s policies and your current channel costs before recommending a test.
- 02
Set up tracking first
The pixel, Conversions API and UTMs go in before the first ad runs, so the test can actually answer the question.
- 03
Run a focused test
A small number of well-defined campaigns, a budget large enough to read and a success measure agreed in advance.
- 04
Decide with data
Scale, adjust or stop based on cost per lead or sale compared with your other channels.
Why test ChatGPT Ads with us
- We run the channels you’ll compare it to
- Google, Meta, TikTok and Microsoft Advertising are our day-to-day work, so we can tell whether ChatGPT Ads add something new.
- Ads and AI answers, kept apart
- We also work on how your business appears in ChatGPT’s answers, and we keep the two strategies separate and honest.
- Careful with new channels
- Tracking first, small tests and clear success measures. No budget increases on a hunch.
- Month to month
- No long-term contract. We agree on scope up front and revisit it as your needs change.
ChatGPT Ads questions, answered.
What are ChatGPT Ads?
Paid placements from OpenAI that appear below ChatGPT’s answers, labeled Sponsored. They show on ChatGPT’s Free and Go plans and to logged-out visitors in supported countries, and OpenAI says they don’t change what ChatGPT answers.
Do ChatGPT Ads affect whether ChatGPT recommends my business?
No. OpenAI says ads run separately from ChatGPT’s answers and advertisers can’t influence them. Showing up in the answers themselves is the job of answer engine optimization (AEO).
How do you target ChatGPT Ads?
Ads are matched to the conversation using context hints you provide, such as topics and keywords, plus settings such as country, location and device. Advertisers can’t target people based on what they said in their chats.
How much do ChatGPT Ads cost?
You set a budget and bid per thousand impressions or per click, and a minimum daily budget applies in Ads Manager. What matters is cost per lead or sale compared with your other channels, which is what a first test should measure.
Can any business advertise on ChatGPT?
Many can, but not all. Political ads are prohibited, and financial, health and legal services face extra restrictions. We check your category against OpenAI’s policies before planning a test.
How do you measure ChatGPT Ads results?
With the OpenAI pixel and Conversions API, UTM-tagged traffic in your own analytics and your CRM or store data. We compare results with your other channels before recommending more budget.
Are ChatGPT Ads available outside the US?
Yes. OpenAI started with a US test in February 2026 and, as of September 2026, lists more than 60 countries. Availability and some targeting options still vary by country.
ChatGPT Ads inquiry
Thinking about ChatGPT Ads?
A little context is enough to start. No meeting required.
Prefer email?
ryan@hyperdrivelab.com