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HYPERDRIVE LAB

Local business marketing

Local marketing, measured in leads.

We help service businesses and local retailers show up where nearby customers look: Google Maps, local search results, Google Ads and AI answers. Then we fix the website and landing pages so more of those searches become calls, forms and visits.

Book a strategy call Tell us about your business

15-minute strategy consultation · Opens Calendly

Local service business owner beside his van, smiling at a new booking request on his phone

Local case studies

Santee, California · Google Ads and landing page · Six months

Pedego E-Bikes, Santee

An e-bike dealer running an inherited ad account: 40 to 60 leads a month, about 25 bikes sold a month, and a store record of 40 bikes in a month that had stood for five years.

50 to 300+
Leads a month, from a starting range of 40 to 60
Under $10
Average cost per lead
50+
Bikes sold a month, beating the five-year record of 40

The work

  • Ad account rebuilt around local shoppers ready to buy
  • New landing page built for the campaign
  • Google search ads managed against cost per lead
  • Lead tracking across calls, form fills and store visits

Results

  • The monthly budget stayed about the same. What changed was where it went and where people landed after they clicked.

Measured: Leads counted as calls, form fills and tracked store visits, at roughly the same monthly spend. Bike sales are the store’s own figures.

Four locations in three states · Website rebuild and SEO · Six months

E.E. Ward Moving & Storage

A moving company founded in 1881. Rankings and traffic improved on the old site first, but leads stayed flat at about 50 a month because the site wasn’t built to convert a multi-location mover.

50 to 100
Organic leads a month
6 months
From the rebuild to doubled organic leads

The work

  • Conversion-first rebuild in Webflow
  • Location pages for four sites in three states
  • SEO carried over to the new site
  • AEO for Google AI Overviews and ChatGPT

Results

  • At the time of the case study, Google’s AI Overview named it among the top commercial movers in Columbus, and ChatGPT recommended it for long-distance moves from Grove City, Ohio.

Measured: Organic leads per month before the rebuild versus six months after. Rankings and traffic had already improved on the old site; the rebuild improved conversion.

Lexington, Kentucky · Organic search and AI visibility · Seven months

Your House Cleaning Pros

A house cleaning company getting one lead a week from search, with no ranking presence in Lexington and none in the surrounding towns the crew already served.

4 to 30+
Leads a month, from about one a week to one a day or more
7 months
To reach one lead a day

The work

  • SEO for the core Lexington market
  • Service-area pages built town by town
  • AEO for Google AI Overviews and AI Mode

Results

  • At the time of the case study, Google AI Mode surfaced it for “maid service lexington ky,” and ChatGPT recommended it for house cleaners in Lexington.

Measured: Inbound lead volume over seven months, compared with a starting point of about one lead a week.

Tampa to Orlando, Florida · New website and organic search · First month

Solar Bear

A solar and roofing contractor in one of the most competitive solar markets in the country, with almost no organic visibility and nearly every lead bought through paid search.

0 to 20+
Organic solar inquiries a month
1 month
From launch to the first organic inquiries

The work

  • Modern website built so search engines and AI tools can read it
  • Service-area pages from Tampa to Orlando
  • Search and conversion improvements
  • AEO for Google AI Overviews and AI Mode

Results

  • At the time of the case study, it ranked near the top of Google’s organic results for “solar company orlando” and for towns it serves, such as Four Corners and Wildwood.
  • Google AI Mode named it among leading local installers, and ChatGPT recommended it first for a solar company in Wildwood, Florida.

Measured: Organic solar inquiries in the first month after launch, compared with a starting point where nearly every lead came from paid search.

Run a roofing or exterior company? See the WT Anderson case study: 70 to 434 leads a month. See roofing results

What we do for local businesses

01

Google Business Profile and Maps

A complete, accurate profile with the right categories, services, photos and hours, with Google Maps visibility checked across your whole market, not from one spot.

02

Location and service pages

Pages that match how people search in each town you serve, with a clear structure for businesses that have more than one location.

03

Google Ads and Local Services Ads

Campaigns aimed at people nearby who are ready to call, visit or book, managed against cost per lead.

04

Websites that convert

Rebuilds and landing pages that turn visits into calls, bookings and store visits: fast on phones and clear about the next step.

05

AI answers (AEO)

Answer engine optimization: consistent business details and useful answers on your site, so Google’s AI Overviews, AI Mode and ChatGPT have good reasons to mention you.

06

Calls, forms and visits, tracked

Monthly reporting on leads, cost per lead where ads are involved, and visibility by market, compared with where you started.

How we work: diagnose, convert, compound

Three steps, adapted to how customers choose a business like yours.

  1. 01

    Find the real constraint

    We map where customers come from today, what each lead costs and where people drop off, and agree on your starting numbers before work begins.

  2. 02

    Fix the path to the call

    The website, landing pages and profiles come first. More traffic is only worth buying once more of it turns into customers.

  3. 03

    Grow, market by market

    Google Maps, organic search and AI answers are built up together for each location and reported monthly, so progress is easy to compare.

Why local businesses work with us

Leads, calls and visits first
Reports start with the customers who reached out and what each one cost. Rankings are supporting detail.
Ads and organic in one plan
Paid campaigns cover the gaps while organic visibility builds, so you aren’t paying for clicks you could earn.
Ready for AI search
People can now ask AI assistants who to call. We track how you appear in AI answers as well as in regular search results.
Senior specialists, month to month
The people who plan your strategy do the work, and there’s no long-term contract.

Local marketing questions, answered.

What is local SEO?

Local SEO is the work of making a business appear when nearby customers search for what it offers: in Google Maps results (the map pack), regular results and, increasingly, AI answers. It covers your Google Business Profile, location and service pages, reviews, consistent business details and a website that converts.

How do I get my business into the Google map pack?

Keep your Google Business Profile complete and accurate, choose the right categories and services, earn genuine reviews steadily, keep your name, address and phone number consistent across the web, and build pages that match what people search. Proximity matters too, which is why we check visibility across a grid of your service area.

Should a local business use Google Ads or SEO?

Usually both, in the right order. Ads can produce leads right away, while SEO and Google Maps build a lower-cost stream over time. Pedego E-Bikes in Santee grew on the same ad budget after the account and landing page were rebuilt; Your House Cleaning Pros grew through organic search and AI visibility alone.

Can a local business show up in ChatGPT or Google AI Mode?

Yes. AI assistants now recommend local businesses, often drawing on map data, reviews and clear website content. We work on those signals, though no one can guarantee a recommendation. At the time of the case studies, E.E. Ward, Your House Cleaning Pros and Solar Bear all appeared in AI answers for searches in their markets.

Do you work with multi-location businesses?

Yes. In the E.E. Ward case study, the rebuilt site gave each of its four locations its own structure so each market could rank and convert on its own.

What kinds of local businesses do you work with?

Home services such as moving, cleaning, solar and roofing, local retailers and multi-location service brands, along with professional services such as law and real estate. The approach adapts to how your customers choose a provider.

How do you report results?

Monthly, compared with your starting numbers: leads, cost per lead where paid media is part of the work, and visibility by market.

Local business inquiry

Tell us about your business.

A little context is enough to start. No meeting required.

Prefer email?
Ryan@hyperdrivelab.com

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