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HYPERDRIVE LAB

Google Ads management

Google Ads built around buying intent.

People searching on Google are telling you what they want. We build Search, Performance Max, Shopping, YouTube and Local Services Ads campaigns around that intent, send the clicks to pages that convert, and manage the account against cost per lead and revenue, not clicks.

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Office manager at a home services company smiling as she takes a new customer call at her desk

Google Ads results

Santee, California · Google Ads and landing page · Six months

Pedego E-Bikes, Santee

An e-bike dealer running an inherited ad account: 40 to 60 leads a month, about 25 bikes sold a month, and a store record of 40 bikes in a month that had stood for five years.

50 to 300+
Leads a month, from a starting range of 40 to 60
Under $10
Average cost per lead
50+
Bikes sold a month, beating the five-year record of 40

The work

  • Ad account rebuilt around local shoppers ready to buy
  • New landing page built for the campaign
  • Google search ads managed against cost per lead
  • Lead tracking across calls, form fills and store visits

Results

  • The monthly budget stayed about the same. What changed was where it went and where people landed after they clicked.

Measured: Leads counted as calls, form fills and tracked store visits, at roughly the same monthly spend. Bike sales are the store’s own figures.

Norfolk, Virginia · Paid and organic · Two years

WT Anderson Roofing & Siding

A single-location roofing and siding contractor spending heavily on ads, with a cost per lead that capped growth and a website that lost visitors before they called.

70 to 434
Leads a month, organic and paid
$216 to $84
Cost per lead, down 61%
1 to 3
Markets with a Google Business Profile

The work

  • Website rebuilt to turn visits into calls
  • Organic search and Google Business Profile work
  • AEO for Google AI Overviews and ChatGPT
  • Local Services Ads and Google search ads
  • New Google Business Profiles in two new major markets

Results

  • Year one closed at 272 leads a month at $77 each. Year two reached 434 at $84 while opening two new markets.
  • On Google Maps, its average position for “roofers” across Norfolk improved from 6.1 to 2.4 between October 2024 and May 2025. Position 1 is the top spot.
  • At the time of the case study, Google’s AI Overview named it a top recommendation for siding contractors in Norfolk, and ChatGPT listed it among its top picks for a Norfolk roofer.

Evidence

WT Anderson Roofing & Siding: Google Maps rankings for “roofers” across a grid of Norfolk locations: an average position of 6.1 on October 1, 2024 (left) and 2.4 on May 22, 2025 (right).WT Anderson Roofing & Siding: Google Maps rankings for “roofers” across a grid of Norfolk locations: an average position of 6.1 on October 1, 2024 (left) and 2.4 on May 22, 2025 (right).
Google Maps rankings for “roofers” across a grid of Norfolk locations: an average position of 6.1 on October 1, 2024 (left) and 2.4 on May 22, 2025 (right).
WT Anderson Roofing & Siding: Google’s AI Overview for “who would you recommend for a siding company in norfolk va” names W.T. Anderson first. The Sponsored listing above it is a paid Local Services ad; the AI Overview is unpaid.WT Anderson Roofing & Siding: Google’s AI Overview for “who would you recommend for a siding company in norfolk va” names W.T. Anderson first. The Sponsored listing above it is a paid Local Services ad; the AI Overview is unpaid.
Google’s AI Overview for “who would you recommend for a siding company in norfolk va” names W.T. Anderson first. The Sponsored listing above it is a paid Local Services ad; the AI Overview is unpaid.
WT Anderson Roofing & Siding: ChatGPT puts WT Anderson among the three roofers at the top of its list for Norfolk.WT Anderson Roofing & Siding: ChatGPT puts WT Anderson among the three roofers at the top of its list for Norfolk.
ChatGPT puts WT Anderson among the three roofers at the top of its list for Norfolk.

Measured: Monthly leads across all channels, compared with the 2024 starting point of 70 leads at $216 each. Cost per lead is blended across paid and organic leads, and monthly spend also rose as two new markets opened.

More local results, from movers to house cleaners, are on the local business page. See local case studies

What we manage in Google Ads

01

Search campaigns

Keyword and query strategy built around what your buyers type, with responsive search ads, negative keywords and Google’s AI Max features (automatic keyword and ad expansion) used where they help and watched closely where they don’t.

02

Performance Max and Shopping

Product feeds, Shopping campaigns and Performance Max, Google’s campaign type that runs across all its channels, for ecommerce, with brand and non-brand results separated so you can see what is actually growing.

03

Local Services Ads

Pay-per-lead ads at the top of Google for service businesses, set up with the right categories and service areas, with every lead reviewed and invalid ones disputed.

04

YouTube and Demand Gen

Video and image campaigns on YouTube, including Shorts, plus Discover and Gmail (Google calls these Demand Gen campaigns), to reach people before they start searching.

05

Landing pages that convert

Pages built for the campaign, fast on phones and clear about the next step. In the Pedego case study, a rebuilt account and a new landing page turned the same budget into about six times the leads.

06

Conversion tracking

Calls, forms, bookings and offline sales traced back to the campaign, with enhanced conversions (more accurate matching using securely hashed customer data) and consent mode (which respects visitors’ cookie choices) set up correctly, so bidding optimizes toward real customers.

How we run a Google Ads account

Start with the numbers, fix what leaks, then scale what works.

  1. 01

    Audit the account and tracking

    We check what counts as a conversion, where spend goes today and which searches actually produce customers, and agree on your starting numbers.

  2. 02

    Rebuild around intent

    Campaigns are organized by what people are trying to do, budgets follow the searches that convert, and the landing page keeps the promise the ad makes.

  3. 03

    Test and tighten

    Weekly search-term reviews, ad and landing page tests, and bid strategy changes made for a reason, not because a recommendation popped up.

  4. 04

    Scale with guardrails

    Budget grows while cost per lead or return on ad spend stays where your economics need it.

Why businesses hand us their Google Ads

Leads and revenue, not clicks
Reports lead with leads, cost per lead and revenue. Clicks and impressions are supporting detail.
Senior people in the account
The specialist who plans your campaigns is the one making the changes, and you can talk to them directly.
Search, Maps and AI answers together
Paid search is planned alongside Google Maps, organic search and AI answers, so you aren’t paying for clicks you could earn.
Month to month
No long-term contract. We agree on scope up front and revisit it as your needs change.

Google Ads questions, answered.

What does a Google Ads agency do?

It plans, builds and manages your campaigns: keyword and audience strategy, ads, bidding, budgets, landing pages and conversion tracking. A good one also shows you which searches produce customers and which waste money.

How much should I spend on Google Ads?

Work backward from what a customer is worth to you and what a lead costs in your market. The budget needs to be large enough to collect readable data within a few weeks. We model this with you before recommending a number.

What is Performance Max, and should I use it?

Performance Max is a Google Ads campaign type that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign. It can work well for ecommerce and lead generation when conversion tracking is accurate and brand searches are kept separate. We decide campaign by campaign.

Are Local Services Ads better than Google search ads?

They do different jobs. Local Services Ads charge per lead and appear at the top of Google for many service searches, while search ads give you more control over keywords, messaging and landing pages. Many service businesses run both.

How long does it take to see results from Google Ads?

Campaigns can bring in leads within days, but most accounts need several weeks of data before bidding and budgets settle. In the Pedego case study, the rebuilt account and landing page reached record months within six months on roughly the same budget.

What’s changing with Local Services Ads?

Google has started moving Local Services Ads into Google Ads, where they run as Performance Max campaigns with pay-per-lead bidding. The first phase began in the US in August 2026 and includes roofing. In 2025, Google also replaced the Google Guaranteed and Google Screened badges with a single Google Verified badge.

Can you take over an account another agency built?

Yes. We start with an audit of tracking, structure and search terms, keep what works and change the rest in stages so performance doesn’t drop while we rebuild.

Do you need access to our Google Ads account?

For management, yes, through your own account, so you keep ownership of the data and history. For a first look, our free ad review needs no account access at all.

Google Ads inquiry

Tell us about your Google Ads.

A little context is enough to start. No meeting required.

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ryan@hyperdrivelab.com

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