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Campaigns that let creative win
Advantage+ sales, leads and app campaigns, Meta’s automated campaign types, where they fit, with simple structures that give Meta’s delivery system room to find buyers and give every new ad a fair test.
Meta Ads management
Facebook and Instagram ads, driven by creative.
On Meta, the creative is the biggest lever you have. We run your Facebook and Instagram campaigns and make the ads inside them, from UGC-style video to statics and motion, tested in rounds so each one teaches us something about your customers.
15-minute strategy consultation · Opens Calendly
What we do on Meta
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Creative made in-house
UGC-style video, creator content, statics, motion and product imagery, made by the same team that reads the results, with AI-assisted production where it helps.
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Creative testing in rounds
Each round tests genuinely different ideas: a new hook, angle, format or person on camera. Winners get budget and variations. The rest tell us what not to make next.
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Lead ads for local businesses
Instant Form lead ads, call ads and messaging campaigns, with qualifying questions and fast follow-up so leads turn into booked jobs.
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Tracking Meta can learn from
The Meta Pixel and the Conversions API, which sends events from your server when browsers block tracking, set up together and checked against your real orders and leads.
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Reporting that matches your books
Meta’s reported return on ad spend next to new-customer cost, total revenue against total ad spend and margin, so you can see what Meta actually adds.
How we run Meta campaigns
Creative is the lever. Structure and measurement keep it honest.
- 01
Learn the customer
Reviews, sales data, competitors’ ads and past results show what people care about and which objections stop them from buying.
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Make different ideas
We brief and produce a round of creative built on distinct angles, not six versions of the same ad.
- 03
Test with a budget that can answer
Each test gets enough spend to produce a readable result, and we agree on what success looks like before it starts.
- 04
Scale the winners
Budget moves to the ads that bring in new customers at a cost your margins can carry, and the next round builds on them.
Why brands run Meta with us
- Media and creative in one team
- The people buying the media also shape the ads, so what the numbers show goes straight into the next round.
- Senior people on your account
- You work directly with co-founders Ryan Sigler and Sara Stuart and the specialists running your campaigns.
- Measurement you can trust
- Tracking is checked before budgets change, and the team has hands-on experience with Triple Whale, an ecommerce attribution tool.
- Month to month
- No long-term contract. We agree on scope up front and revisit it as your needs change.
Brands we’ve worked with
Past and present clients include MoMA, Celebrity Cruises, Grindr, JackRabbit, Humanscale and Tabio. The scope has varied by brand across paid advertising and creative.
Meta ads questions, answered.
What does a Meta ads agency do?
It plans and runs your Facebook and Instagram advertising: campaign structure, audiences, budgets, creative, tracking and reporting. At Hyperdrive Lab the same team also makes the ads, which is where much of the performance comes from.
What are Advantage+ campaigns?
Advantage+ is Meta’s set of automated campaign options, including Advantage+ sales, app and leads campaigns. They use Meta’s AI to find customers across Facebook, Instagram and Meta’s other placements with fewer manual settings, and they work best with accurate tracking and a steady supply of good creative.
How many ads should we test on Meta?
Enough distinct ideas to learn from, not dozens of small tweaks. We usually launch creative in rounds of several different concepts, give each a fair budget and build the next round on what wins.
Do we need the Conversions API?
For most businesses, yes. The Conversions API sends events from your website or server directly to Meta alongside the Pixel, which helps Meta measure and optimize when browser tracking misses events.
Can Meta ads work for a local business?
Yes. Lead ads, call ads and messaging campaigns can reach people in your service area, and short, local creative often beats polished brand videos. Fast follow-up matters as much as the ad.
How much should we spend on Meta ads?
It depends on what a customer is worth and how much creative you can test. The budget needs to give each test a readable result. We model it with you before recommending a number.
Do you make the ads?
Yes. We produce UGC-style video, creator content, statics, motion and product imagery, and we test them in the accounts we manage.
Meta Ads inquiry
Tell us about your Meta ads.
A little context is enough to start. No meeting required.
Prefer email?
ryan@hyperdrivelab.com